Following Dory Swimwear
Following Dory Swimwear is American-made, American-owned, and designed by an active-duty NSW military spouse. We are where strength, precision, and femininity intersect.
Each piece is crafted in the United States using performance-driven fabrics built to endure. The design language is refined yet unmistakably tactical: 550 paracord ties finished with grenade-inspired hardware, metal cord trimmings, and utilitarian elements reimagined through a confident, feminine lens.
Customizable, size-inclusive, and engineered for a secure, flattering fit, Following Dory Swimwear is created for women who value substance as much as style. Every silhouette balances structure and sensuality, resilience and elegance, and is swimwear that performs without sacrificing allure.
Rooted in respect for the military community across all branches, Following Dory quietly gives back, honoring those who serve, those who sacrifice, and the families who carry that legacy forward.
This is swimwear with intention.
Polished. Tactical. Unapologetic.
Designed for women who stand for something deeper.
Proud Partner
Supporting the children and families of Navy SEALs. Our fundraisers help NSW kids in hopes of reaching their full academic potential.
Meet the Face Behind FollowingDory Swimwear
Dory Bailey | Owner, Creator and Designer of Following Dory Swimwear
Age 44
Currently stationed in Virginia Beach, VA
Dory Bailey is the founder and designer of Following Dory Swimwear, an all-women-owned, American-made swimwear brand currently based in Virginia Beach, Virginia but headed to storefront location in Maui next year. The brand is built on a commitment to domestic manufacturing, responsible production, and elevated design.
A mother of three and the wife, Dory brings a disciplined, adaptable approach to building a business designed to move with life’s demands. Following Dory Swimwear supports patriotic and community causes through a portion of its proceeds and remains firmly committed to keeping production in the United States.
Defined by consistency, quality, and purpose, Following Dory Swimwear reflects Dory’s focus on function, craftsmanship, and timeless style.