Following Dory Swimwear
Following Dory Swimwear is American-made, small-batch luxury swimwear designed with intention. Each piece is crafted in the United States using performance-driven fabrics and refined utilitarian details. Our signature paracord ties, understated hardware, and clean lines reimagined through a confident, feminine lens. Produced in limited quantities, every silhouette is customizable, size-inclusive, and engineered for a secure, flattering fit that balances structure with sensuality. Rooted in quiet respect for service and community, the brand values purpose over excess and permanence over trend. As Following Dory Swimwear enters its next chapter, it is preparing for a permanent coastal home, moving toward brick-and-mortar retail in Maui, Hawaii - where craftsmanship, ocean culture, and intentional living converge.
Proud Partner
Supporting the children and families of Navy SEALs. Our fundraisers help NSW kids in hopes of reaching their full academic potential.
Meet the Face Behind Following Dory Swimwear
Dory Bailey | Owner, Creator and Designer of Following Dory Swimwear.
Currently stationed in Virginia Beach, VA
Dory Bailey is the founder and designer of Following Dory Swimwear, an all-women-owned, Operated and American-made swimwear brand, currently based in Virginia Beach, Virginia but headed to storefront location in Maui this year. The brand is built on a commitment to domestic manufacturing, responsible small batch production, and elevated strong design.
As a mother of three boys and NSW wife, Dory brings a disciplined, adaptable approach to building a business designed to move with life’s demands. Following Dory Swimwear supports patriotic and community causes through a portion of its proceeds and remains firmly committed to keeping production small and in the United States.
Defined by consistency, quality, and purpose, Following Dory Swimwear reflects Dory’s focus on function, craftsmanship, and timeless style that is endlessly beautiful.
